What Are The Top Organic SEO Ranking Aspects For A Website?
If you’ve just published your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the road to success. SEO is one of the most powerful marketing tools as it enables you to get your message in front of prospective consumers that are directly browsing for your services.
Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s enormously complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are constructed equally, so you can address the most crucial variables that will have the biggest effect on your SERP listings.
It is very important to understand that the weight of each variable is adjusted with time, so Google will place more emphasis on particular variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, most of the top organic SEO ranking aspects have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost website traffic, customer engagement, and ultimately sales.
A great priority is placed on content because Google intends to rank the most relevant websites at the top of its search results listings. The latest Hummingbird update enables Google to understand a website’s content structure and how this content adds value to potential consumers, so generating quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a great start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and found that the top positions contain content that is about 2,400 words in length.
For over a decade now, backlinks have been one of the most meaningful variables in SERP listings given that the more links there are to your website from reputable sources, the more trusted your website is perceived. The other side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value eventually as Google seeks out new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and trustworthiness.
- Mobile Optimisation
With more users now searching from mobile devices than computers, there has been a significant shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to ensure your website is genuinely ‘mobile-friendly’.
- Other Technical Aspects
There are numerous other technical variables that will greatly affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Furthermore, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is frequently transforming, meaning that SEO techniques are frequently changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a seamless mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any support in how you can properly execute any of the above SEO methods, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Toowoomba by calling 1300 595 013, or alternatively visit their website for further information: https://internetmarketingexpertstoowoomba.com.au